How a $28M DTC brand replaced NetSuite with InfraHive's MetricFlow and closed books 5x faster

This $28M ARR direct-to-consumer brand sells across Shopify, Amazon, and wholesale channels with SKU counts in the thousands and fulfillment operations spanning three warehouses. Can't name due to NDA and competitive clause from their side. With a lean 4-person finance team managing multi-channel revenue recognition, inventory costing, and marketplace fee reconciliation, the company needed a finance system that could keep pace with 40% YoY growth without adding headcount.

Previously, the company was stuck in a NetSuite nightmare—month-end close stretched to 12 business days with manual reconciliation across Shopify payouts, Amazon settlement reports, and wholesale invoices. Revenue recognition across channels was inconsistent, marketplace fees were tracked in spreadsheets outside the ERP, and the finance team spent more time wrangling data than analyzing it. A single pricing error once went undetected for 6 weeks because reporting lagged behind operations.

InfraHive's MetricFlow (Finance OS) replaced their entire NetSuite stack with an AI-native financial operating system—delivering real-time multi-channel revenue consolidation, automated marketplace fee reconciliation, intelligent anomaly detection on margin drift, and a unified P&L view across all sales channels—deployed directly on their AWS infrastructure with zero data leaving their environment.

With InfraHive, this DTC brand was able to:

• Close books in 2.5 days instead of 12, a 5x improvement in month-end close speed
• Eliminate 100% of manual marketplace fee reconciliation across Shopify, Amazon, and wholesale
• Detect pricing and margin anomalies in real time, catching issues that previously went unnoticed for weeks
• Reduce finance team workload by 60%, freeing them to shift from data entry to strategic analysis
• Scale financial operations seamlessly through a 40% revenue growth period without hiring additional finance staff